Optimize SEM to attract more customers
If a company wants to develop digital business, in addition to setting up an official website and opening accounts on social media platforms, the company also needs to strive for a higher ranking in the search results for the company to gain more exposure in the highly competitive online market.
By taking this course, a local footwear brand successfully attracted new customers through search engine advertising. They understand that in addition to continually improving their site’s SEO performance, direct paid search advertising can bring more benefits to the business. As brands often need to run exclusive promotions, using paid advertising can quickly get such promotions to the top of search result pages. The company also evaluated advertising effectiveness through data collection and analysis, and made timely adjustments to their online advertising strategies.