Tech On Fire

Digital Transformation for the Beauty Industry

Drive business up with effective social media marketing strategies

A market research conducted in 2021 found that the number of active social media users in Hong Kong reached 6.44 million, which is 85.6% of the city’s population.

Why need this technology

It is inevitable for businesses to utilize social media to sell or promote their brand, product and service. Social Media Marketing can help your business by boosting brand awareness, building an engaging community, advertising to targeted audiences, offering a platform for instantaneous customer service and providing quantifiable data for analysis and adjusting your marketing strategy.

On completion of this course, learners will get practical experience in social marketing including the creation of social media strategies tailored for your company, advertising skills, data analysis, gain insights on real-world marketing projects, knowing about different platforms, acquiring essential skills and applying them in authentic business environment.

Pain Points We Solved

With the advancement and popularization of technology, the public is used to solving daily trivial matters on their smartphones, such as online shopping or socializing. Thus, companies have incorporated social media marketing as their main marketing strategy.

Should you use paid ads to drive traffic? What keywords can improve video SEO? What is compelling to viewers? As an SME, how can you use social media to promote your brand and products at a low cost? While there is nearly no barrier for anyone to use social media advertising, what should businesses pay attention to when using the paid promotion features of social media platforms? How does understanding social media trends through data analysis make it easier for businesses to reach potential customers?

The above questions will be answered in this course by professionals and learners can grasp the real operation of social media marketing.

Programme Highlights

According to a survey, about 77% of companies regard social media as part of their marketing strategies, so it is very important to grasp and make good use of the long-term development of social media marketing to bring possibilities for the future development of the company.

This course focuses on teaching social media marketing strategies suitable for SMEs. Learners will learn to reach potential customers through social media platforms, learn the importance of digital brand management, and gain experience in social media marketing. Afterwards, learners can develop the best marketing strategy for the business, gain new insights into the business performance and use the new knowledge to solve digital marketing problems.

Tech on Fire Testimonial

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Module 1: Social Media Marketing Content Creation

Learning hours: 2 lessons, 6 hours in total

High-quality, relatable and effective content can help build awareness, support engagement and drive conversions. In this module, you will learn about various essential online branding, marketing and research concepts, get hands on experience in creating your own social media marketing strategies and write content for your online advertising campaign.

Module content

• What is social media marketing and its key areas?
• Understand your customers and competitors
• What is digital branding?
• Fundamental marketing strategy concepts
• Essential steps to creating a social media marketing strategy: goal-setting, market research, social media audit, set up accounts, find inspirations, schedule and track performance
• Exercise 1: Learner will put the essential steps to creating a social media marketing strategy to practice with the instructor’s guidance.
• Digital marketing best practices
• Real examples of effective and engaging content
• How can good content drive a return on your investment?
• Exercise 2: Learners will practice creating content and develop their creative copywriting skills for a task designed by the instructor.

Module 2: Marketing Know-hows on Social Media

Learning hours: 2 lessons, 6 hours in total

Presently, social media is an essential channel for marketing so building a strong social media foundation by understanding key platforms, their features, benefits and limitations and by practicing how to create paid and organic social media content is the key to digital marketing success.
In this module, key platforms will be discussed with their respective uniqueness for marketing highlighted. Learners will also learn to develop content for publicising on social media and effectively use ad platforms for organizing paid and organic content.

Module content
• Popular social media and online platforms for marketing and their applicable markets, such as Facebook, Instagram and YouTube
• Key trends in social media marketing
• Types of ads on social media: image, video, poll, carousel, lead, etc., and how to use them
• Exercise 3: Base on the background story provided by the instructor, create an ad for use on social media.
• Ad placement and relevant statistics
• Programmatic advertising: technical aspects and applicability
• Auditing and identifying success metrics on social media
• Social medial content calendar
• Using ad platforms, such as Facebook Ads Manager or Business Manager
• Exercise 4: Learners will practice using Facebook Ads Manager to choose marketing objective, name the ad campaign, set budget and schedule, identify target audience, choose ad placement, set controls and create your ad.


Social Media Marketing Content Creation

•To create content targeted to the characteristics of each social media platform

Use of Social Media Advertising Platforms

• To formulate suitable and data-driven advertising strategies for different platforms

Develop a Social Media Marketing Strategy that fits the SME Model

“It is very common to use social media as a digital marketing strategy for promotion and our company tried to use Facebook for marketing. Even though we have been in the business for a while, our revenue has not seen any growth. Without marketing experience, we did not know how to approach the problem in-hand. I came across this course on the Internet and proposed it to our company, hoping it can shed some light on how our company’s marketing strategies can be improved.

The course covers some basic concepts of digital marketing strategies. It also teaches ad content writing skills and explains the key points of operating social media marketing. We also practiced creating marketing content and social media advertisements in-class. After completing the course, I can now conduct effective product promotion for the company at a budget and write posts that appeal to the target audience online. The average post has a 20% higher reach rate than before. The course definitely helped drive better performance in my work! “

Sophia Ho
Senior Sales Manager of a Local Fashion Boutique

Our Instructors

Our experienced and professional instructors have been working in the video production industry for years with a wealth of teaching experience. They compiled the program curriculum and customized the scope and content of the program to cater for different corporate needs, target to technologically upskill corporate staff and improve operation efficiency in a short time. In addition to sharing on latest technology trends, instructors will also discuss real-life cases with learners.

Creamy Lam

Our Instructors

Case Study

Social Media Builds Brand Loyalty and Improves Business Performance

YouTube, Facebook and Instagram are the top three social media platforms most frequently used by Hong Kong users. If the company can successfully operate on these platforms, it will definitely bring significant growth to its business performance. Building brand loyalty through social media is a top priority for brands.

Through this course, a long-established local bakery learnt that it can use the power of social media to reach more target audiences and build a loyal customer base for the brand, which is beneficial as it can increase the popularity of the bakery. In addition, as a traditional industry, if the old business methods are not changed, it will be difficult to reach potential customers of a younger demographic, which will be detrimental to the development of the brand in the long run. Therefore, they regularly published posts targeted at the interests of young people, and often interacted with the audience through social media platforms. Eventually the shop attracted continuous attention of younger audience, and successfully built a solid fan base through social media, benefitting the business.


Course NameDigital Transformation for the Beauty Industry
Course CodeSMMT
Course Duration12 hours
Learning ModeFace to Face / Online
Class Size10
Medium of InstructionCantonese with English Terms
FundingThis course has been approved by RTTP scheme for up to 2/3 subsidy
CertificatesYou can receive the following certificates by completing this course
Tech on Fire Certificate
Digital Transformation Certificate issued by a local university *
Completion Criteria 70% attendance rate of our course
You can have the Digital Transformation Certificate by attending the Digital Transformation Workshop held by a local university quarterly. *


If the employees have neither digital marketing experience nor relevant education background, is it suitable to enrol them in this course?

This course welcomes industry professionals such as SME employers and employees who are interested in further education. The course content will include basic marketing strategy and concepts. After completing the course, learners will be able to master some social media marketing theories and digital marketing skills.

What are the teaching formats and course hours?

The course will be conducted in a face-to-face format, and the total duration of the course is 12 hours.

What do students need to prepare for before class?

This course has hand-on practices requiring the use of computers and/or smartphones for access to different social media platforms. It is recommended that learners make necessary preparations before class.