Social Media Builds Brand Loyalty and Improves Business Performance
YouTube, Facebook and Instagram are the top three social media platforms most frequently used by Hong Kong users. If the company can successfully operate on these platforms, it will definitely bring significant growth to its business performance. Building brand loyalty through social media is a top priority for brands.
Through this course, a long-established local bakery learnt that it can use the power of social media to reach more target audiences and build a loyal customer base for the brand, which is beneficial as it can increase the popularity of the bakery. In addition, as a traditional industry, if the old business methods are not changed, it will be difficult to reach potential customers of a younger demographic, which will be detrimental to the development of the brand in the long run. Therefore, they regularly published posts targeted at the interests of young people, and often interacted with the audience through social media platforms. Eventually the shop attracted continuous attention of younger audience, and successfully built a solid fan base through social media, benefitting the business.