Stepping out of the Comfort Zone and into the Digital Marketing World
There are a lot of statistics online persuading businesses that video marketing is current and necessary. 97% of marketers claim that videos help viewers learn about their products; videos on landing page boost conversion rate by up to 80%; for every 5 businesses interviewed, 4 uses video marketing. While it seems like a well-supported move to get on board with this trend, it is a task that requires effort; in particular, it is a challenge for traditional businesses to step outside their comfort zone and embrace digital transformation.
By taking this course, a traditional Chinese medicine group and its staff learnt about the power of video marketing and how they can engage potential customers online. They learnt to give useful health tips to viewers through interviews with their medical professionals and respond to enquiries online via live videos. As a result, they have attracted customers of a younger demographic to use their service and business has been on a steady rise.