Success case of digital transformation in the beauty industry
In the past, beauty salons used word of mouth among customers to attract new customers. This beauty salon, which has been in business for more than a decade, is no exception. However, its owner realized that the company’s performance has been stagnant in recent years. Apart from the lack of new customers, customer loyalty has been decreasing. After consulting experts, the owner learned that large beauty groups have recently popularized online live broadcast promotions through social media platforms, and developed phone applications to provide AI services, such as tailored treatment plans for customers. The owner felt that his business is falling behind others. Later, the owner decided to enroll in this digital transformation course for the beauty and hairdressing industry, hoping to grasp the knowledge and skills required for digital transformation.
After completing this course, the owner decided to try to develop an online platform and regularly publish video clips for promotion. He also put products and treatment services on the platform to make it easier for targetted customers to access the products and facilitate customers to place orders and make reservations. The company’s performance has gradually turned around with a 20% increase, thanks to the new customers drawn in by the promotion via online means.