A real case of Korean clothing online shop: The number of new members soared by 50%.
The Korean clothing company was founded in 2017 and mainly sells Korean fashion and women’s daily necessities in Hong Kong. About a year ago, the company experienced a business operation crisis: sales channels and advertising conversion rates were deteriorating, and marketing staff did not know how to continue to improve the marketing brand. In addition, there were more competitors in the market. Sales fell by nearly 30% last year.
The company finally sent two marketing employees to enroll in this course, through the marketing automation technology and case sharing taught by the instructor. The trainees applied the AARRR theory to improve the user interface of the online store by analyzing user data. Three months later, nearly 1,000 new members were added.