Case Study: How a local floral company turns crises into opportunities, and squeezes into the top ten in the industry!
The floral company is a preserved flower brand with a history of 10 years. Three years ago, the company began to switch to online business, but from time to time there were difficulties in the operation and management of the online store, and there was a lack of employees with relevant IT skills. They also found that the competitiveness of the company gradually lags behind its competitors, the business shrinks, and there is a crisis of layoffs. After that, the founder enrolled in this digital marketing course for all marketing staff, hoping that the company would improve and upgrade its marketing returns and employee skills.
After the employees of this floral brand company enrolled in this course, the company began to see operational results and changes: the management efficiency of online florists has been significantly improved, and their employees can handle the maintenance and update of the company’s web pages by themselves, and they know how to use SEO. Technology to find new customers. At the same time, they built a social platform for the company. The customer growth rate reached 30%.