Tech On Fire
Digital Transformation for Catering Industry
Digital Transformation to Improve Restaurant Operational Efficiency
75% of foodie say they have chosen a place to eat based on social media
Why need this technology
The epidemic has changed consumers’ dining patterns, and many restaurants have joined different delivery platforms to adjust their business strategies under the epidemic. Although the food delivery platform can serve as an additional digital sales channel to expand the customer base for restaurants, it still fails to meet the customers’ demand for restaurant services.
The traditional restaurant business model has been unable to keep up with the needs of customers for a convenient and fast digital dining experience. Therefore, catering operators should actively improve operational efficiency through digital transformation, so as to improve the service level of restaurants, retain customers, and increase restaurant revenue. Digitizing the operating system can also manage employees more effectively, improve customer relationships, and reduce the workload of employees.
Pain Points We Solved
Many restaurant operators are also planning to implement digital transformation to improve their restaurant operations. However, if traditional restaurants are to keep up with the pace of digitalization, they will inevitably encounter various obstacles, such as the inability of employees to implement and operate electronic restaurant management systems due to lack of technical knowledge.
This course will introduce customer-facing service systems and platforms such as “Customer Loyalty Program” and explain the professional application and practical methods of internal management systems specially designed for the catering industry such as “Electronic Point of Sale (POS)”. As long as restaurant operators can master digital expertise and customize a suitable digital transformation plan for their own brands, they will be able to maintain a competitive advantage for their restaurants and successfully achieve digital transformation.
Programme Highlights
Through digitalization, catering operators can use various data to predict diners’ preferences and consumption habits, so as to formulate a set of catering promotion plans that meet customers’ tastes. At the same time, with the help of data analysis technology, operators can directly monitor restaurant operation data, so as to make timely and flexible countermeasures.
This course includes two units: “Customer-Facing Systems and Platforms” and “Internal Systems and Platforms in the Catering Industry”. The module “Customer-Facing Systems and Platforms” will introduce the basics of digital transformation, referring to how industry pioneers manage customer relationships. The “Internal Systems and Platforms in the Catering Industry” unit will teach big data analysis and the practical operation of internal systems in the catering industry, and learn to produce reports to predict customer preferences.
Curriculum
Learning hours: 2 lessons, 6 hours in total
In order to maintain a competitive edge, it is high time for F&B operators to establish and kick-start their digital transformation plan. Due to the uniqueness of the catering industry, there are a lot of specific systems designed for use in this environment. In this module, learners will have hands-on experience in setting up and using customer-facing systems and platforms.
Module content:
Digital Transformation Facts
• What is Digital Transformation?
• Current Trends and Good Practices
• How can Digital Transformation benefit the catering industry?
• Establishing a digital transformation plan for your company
Systems and Platforms for Customers
• Digital Menus and Ordering
• Online Queue Management
• Customer Service and Feedback
• Loyalty Program
Learning hours: 2 lessons, 6 hours in total
The catering industry is facing its biggest changes yet in terms of technological advancement. Just like all businesses, it is important to make data-driven decisions to improve business operation and drive profit. In this module, learners will have a chance to set-up and use internal systems and platforms made for the catering industry and learn to generate relevant reports for data analysis and forecast.
Module content:
Big Data Analysis
• Using data analysis for decision making
• Google Analytics: data integration and report generation
• Other tools and techniques
• From data analysis to action plan
Internal Systems and Platforms
• Automated stocktaking and procurement,
• Point of sales (POS)
• Seat arrangement
• Staff planning and salary calculation
• Connection with food delivery apps
• Smart inventory management
Outcomes
Restaurant installation digital management system
Learn to set up and use a digital management platform for data analysis and forecasting
Customized digital transformation plan
Customize a digital transformation solution for your business that suits your brand’s needs
Family-style restaurants navigate digital transformation
“We have always used the old method to place orders for diners. The old chefs are not very good at hearing, and sometimes make mistakes. In addition, my father has always been responsible for food inventory and cashiers alone. Seeing his old man spend a lot of money time to deal with the accounts, I was born with the idea of digitization. In addition to introducing electronic systems and explaining digital knowledge, this course will also provide examples of peers for me to refer to, from which I also learned from instructors who have experience in catering.
Through this course, I adopted a digital transformation plan that suits me, such as the introduction of an intelligent management system for the restaurant, which can quickly carry out inventory and purchase, and arrange replenishment orders for me when the stock is low. At the same time, I have also upgraded the ordering system. Diners can order food on their smartphones by scanning the QR code, and the order will be sent directly to the kitchen display. The chef can then order the food according to the diners’ requirements, greatly reducing the chance of mistakes. And after the digital transformation, the turnover of our restaurant has increased to 20%! “
Peter Hui
Owner of a Cantonese food restaurant
Our Instructors
Our experienced and professional instructors have been working in the video production industry for years with a wealth of teaching experience. They compiled the program curriculum and customized the scope and content of the program to cater for different corporate needs, target to technologically upskill corporate staff and improve operation efficiency in a short time. In addition to sharing on latest technology trends, instructors will also discuss real-life cases with learners.
Creamy Lam
Our Instructors
Ex-JobsDB
Case Study
The digitalization transformation has brought Hong Kong-style cafe out of the epidemic predicament
Affected by the epidemic, Hong Kong-style cafe need digital transformation to cope with the changes in public dining habits, and Mr. Chen’s old cafe is no exception. However, Mr. Chen found that even if he mainly switched to take-out business, it would not improve the operational efficiency of the business. In addition, the cafe is mainly engaged in neighborhood business, but neighborhoods prefer to cook at home to avoid contact with the outside world. It can be said that the cafe is facing the crisis of bankruptcy. Later, Mr. Chen decided to enroll in this course, hoping to bring a turnaround for the cafe.
Through the course, Mr. Chen applied the customer loyalty program introduced in the class to attract neighbors to become cafe members and use the discounts to retain diners. At the same time, a digital system was introduced for the cafe, which uses big data analysis to evaluate customers’ dining preferences, thereby launching targeted new dishes, thus improving the operating conditions, and the turnover has returned to the level before the epidemic.
Detail
| Course Name | Digital Transformation for Catering Industry |
| Course Name | DTCI |
| Course Duration | 12 hours |
| Learning Mode | Face to Face |
| Class Size | 10 |
| Medium of Instruction | Cantonese with English Terms |
| Funding | This course has been approved by RTTP scheme for up to 2/3 subsidy |
| Certificates | You can receive the following certificates by completing this course Tech on Fire Certificate Digital Transformation Certificate issued by a local university * |
| Completion Criteria | 70% attendance rate of our course You can have the Digital Transformation Certificate by attending the Digital Transformation Workshop held by a local university quarterly. * |
FAQs
This course is suitable for catering operators, restaurant managers or people in catering business management
Our instructor will demonstrate to you the operation of the restaurant electronic management system and introduce related software functions. After the course, you can decide for yourself which appropriate restaurant electronic management system to purchase.