The digitalization transformation has brought Hong Kong-style cafe out of the epidemic predicament
Affected by the epidemic, Hong Kong-style cafe need digital transformation to cope with the changes in public dining habits, and Mr. Chen’s old cafe is no exception. However, Mr. Chen found that even if he mainly switched to take-out business, it would not improve the operational efficiency of the business. In addition, the cafe is mainly engaged in neighborhood business, but neighborhoods prefer to cook at home to avoid contact with the outside world. It can be said that the cafe is facing the crisis of bankruptcy. Later, Mr. Chen decided to enroll in this course, hoping to bring a turnaround for the cafe.
Through the course, Mr. Chen applied the customer loyalty program introduced in the class to attract neighbors to become cafe members and use the discounts to retain diners. At the same time, a digital system was introduced for the cafe, which uses big data analysis to evaluate customers’ dining preferences, thereby launching targeted new dishes, thus improving the operating conditions, and the turnover has returned to the level before the epidemic.