86% of the surveyed companies agree that the application of digital technology is a business development trend
Why need this technology
Does the beauty industry need digital transformation?
Under the severe impact of the epidemic, the beauty and hairdressing industry in Hong Kong is facing a difficult time. Customers are no longer limited to making appointments with beauty salons and purchasing products through traditional channels. In recent years, major beauty centers have begun to digitally transform their businesses, such as using social media platforms to promote their beauty brands, interacting with customers to enhance brand loyalty, and beginning to develop live broadcast business. Therefore, it is increasingly important for the beauty and hairdressing industry to seize the opportunity and take action in digital transformation.
Pain Points We Solved
The Challenges of Digital Transformation for the Beauty Industry
The beauty industry is currently facing many challenges related to digital transformation, including a lack of technology-savvy managers, out-of-date store management models, cluttered inventory records, client info on paper, etc. These outdated management methods can no longer meet the expectations of customers and operational needs in the current digital era.
This course provides enterprises with online marketing strategies, common skills and management system operation guidance for the practical needs of the beauty industry to accelerate the pace of digital transformation. Learners need to learn how to use digital management system to effectively improve the operating efficiency of the company.
This course for the beauty and hairdressing industry will be taught by instructors with many years of online marketing experience to teach online marketing strategies, the basics and success factors of online video production. In addition, the learners will learn to use a digital management system specially designed for the beauty industry, including internal system applications and customer-oriented system applications, so as to effectively reduce the workload of daily operations and successfully achieve digital transformation.
Tech on Fire Testimonial
Digital management system for the beauty industry
• Learners can improve operational efficiency by using a digital management system.
Online Marketing Planning and Video Production Methods
• Learners can develop online beauty marketing plans and create digital video clips to promote brands and products.
“I noticed that more practitioners of our trade are undergoing digital transformation to cope with the changing prospects of the beauty industry. Although I know that I can reach customers and promote the company’s products through social media platforms, I did not know much about other useful technology. In order to get up to speed, I decided to enroll in this course to understand the how social media platform marketing can improve business.
This course not only taught me how to target customers, it also taught me the skills and configuration of making short videos, and introduced me to a digital management system which was specially designed for the beauty industry. It is now very convenient to manage the daily operation of my salon. We stay in touch and send discount offers to customers through social media, which has positively affected customers’ loyalty to the brand. “
Nail Salon Owner
Our instructors have been working in the IT industry for years with a wealth of teaching experience. They compile the program curriculum and customize the scope and content of the program to cater for different corporate needs, target to technologically upskill corporate staff and improve operation efficiency in a short time. In addition to newest information technology sharing, instructors will also study real life cases with students.
Success case of digital transformation in the beauty industry
In the past, beauty salons used word of mouth among customers to attract new customers. This beauty salon, which has been in business for more than a decade, is no exception. However, its owner realized that the company’s performance has been stagnant in recent years. Apart from the lack of new customers, customer loyalty has been decreasing. After consulting experts, the owner learned that large beauty groups have recently popularized online live broadcast promotions through social media platforms, and developed phone applications to provide AI services, such as tailored treatment plans for customers. The owner felt that his business is falling behind others. Later, the owner decided to enroll in this digital transformation course for the beauty and hairdressing industry, hoping to grasp the knowledge and skills required for digital transformation.
After completing this course, the owner decided to try to develop an online platform and regularly publish video clips for promotion. He also put products and treatment services on the platform to make it easier for targetted customers to access the products and facilitate customers to place orders and make reservations. The company’s performance has gradually turned around with a 20% increase, thanks to the new customers drawn in by the promotion via online means.