Tech On Fire
Practical Video Production and Live Streaming for E-Commerce
Boost the sales by video marketing
Upcoming Courses
Feb 20, 24, 28, Mar 6, 9, 12, 2021
2:30pm – 5:30pm
TOF Mong Kok Training Centre, Hong Kong
Feb 20, 24, 28, Mar 6, 9, 12, 2021
10:30am – 13:30pm
TOF Mong Kok Training Centre, Hong Kong
A whopping 90% of customers say that product video helps them make buying decisions
Why need this technology
Video production is a must learn skills for digital marketers.
64% say that watching a video makes them more likely to buy. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t.
This Practical Video Production and Live Streaming for E-Commerce Program aims to train companies to have the technology and related professional knowledge to produce videos, live broadcasts and web seminars. This whole program teaches students to combine creativity with technology, and to understand data analysis and network security. This enables companies to effectively use new media to conduct online promotion and strengthen their capabilities in running distance and online business.
Pain Points We Solved
Yet, many companies fail to produce high quality videos to promote their business. The main reason is lack of knowledge of video shooting and post-production.
Under the guidance of the instructor, students can use smart phones, basic lighting and radio equipment to make a 3-5 minute corporate video during lesson to introduce their companies’ services and products in a targeted manner. Meanwhile, student can apply live streaming technology to hold a 30-minute live broadcasting to spread their companies’ messages to the target customer group and improve marketing efficiency.
Programme Highlights
1. Video production practices- Help company to produce a 3-5-minute corporate video and to conduct a 30-minute live streaming
2. Combination of creativity and technology – i.e. creative idea, shooting, editing, visual effects, interaction and data analysis
3. Professional film director teaches shooting and post-production skills
4. Learn how to use live streaming to improve e-commerce capabilities
Curriculum
Learning hours: 1 lesson, 3 hours in total
Online live broadcasting is a mainstream tool for new media. Companies can overcome geographical restrictions to reach their target customers all over the world via live streaming technology, creating huge business opportunities.
This unit explains the most popular live streaming technology and its application in different businesses, including web seminars, product launching events etc.
There is in class exercise simulating real online live streaming cases in order to let student go through the technology and skills required. This can certainly bring long-term propaganda efficiency to the company!
Module content:
• Introduce the equipment and techniques used for live streaming
• Understand what is Stream Media and how it operates
• Introduce different social media’s live streaming methods Live streaming platforms
• Use OBS software to conduct live streaming
• Analyze live streaming data and monitor its quality
• Practices: Use streaming technology to conduct a 30-minute high-quality live broadcasting on social media
Learning hours: 1 lesson, 3 hours in total
Instructor will first share the analysis of rising trend of new media and how it affects the business development of corporates with students.
Instructor will provide some successful local and foreign cases to show students that video is one of the tools that can effectively disseminate corporate messages.
Students will learn the full production process of a commercial video and the corresponding equipment and technology required during training.
Module content:
• Major trends in new media
• How do companies embrace the challenges of new media?
• Successful case studies and analysis
• Work flow and manpower of a film production
• Storytelling
• Movie elements
• Film structure
• Film composition
• Lens movement
• Know the equipment
• Storyboard
• Practices: Under the guidance of the instructor, students will plan their own video content for their company, including storyline and storyboards.
Learning hours: 1 lesson, 4 hours in total
This unit teaches students the skills required for shooting commercial videos, including storyboards, lighting and radio, etc.
Instructor will analyse the use of different equipment. Under the guidance of the instructor, students will produce their own company videos based on their own stories.
Module content:
• Create storyboard
• Exposure triangle
• Video format
• The usage of lighting and radio equipment
• Introduce 2K, 4K, 3D shooting equipment
• Practices: Under the guidance of the instructor, students will produce their own short videos and instructor will immediately make assessments and corrections.
Learning hours: 1 lesson, 4 hours in total
This unit mainly teaches students how to use computer software to conduct post-production for original films.
Students will learn how to digitalise photos and videos, such as noise elimination, video stabilization, colour grading and image quality analysis, etc.
Meanwhile, students will also learn the relationship between different input formats and quality.
Module content:
• Basic theory of film editing
• Colour Grading
• Image quality analysis
• Premiere Pro teaching
• Introduction to film editing
•Background music
• Add subtitles
• Export files
•Practices: Under the guidance of the instructor, students will participate in the post-production of the film
Learning hours: 1 lesson, 4 hours in total
This unit mainly teaches how to add visual effects (VFX) to the film in order to highlight creativity to customers and heighten the infectious power of the film.
Students will learn how to add different special effects to the film, including the use of computer technology to combine backgrounds.
Instructor will also talk about the programming principles behind the special effects.
Module content:
• Visual effects (VFX)
• Introduction to Affect Effect
• Use computer technology to combine backgrounds (Green Screen)
• Chroma key compositing
• Practices: Learn to add visual effects to the film to enhance infectious power of the film.
Outcomes
Promotional Video
Student can produce their own promotional videos by a simple workflow.
Live Broadcast
Student can conduct a live broadcast event to promote their company service.
“We all know the power of videos in digital marketing, it can be used to impress customers, increase corporate image… We have hired a video production house to produce our own YouTube channel, but it turns out failed. The reason are high communication cost.”
This course taught our internal marketing team the essential skills of video production, both video planning, shooting and post-production. Now, we can produce promotional video in a very short time and low cost.”
Ram Chung
建材公司創辦人
Our Instructors
Our award-winning Instructors have been working in the video production industry for years with a wealth of teaching experience. They compile the program curriculum and customize the scope and content of the program to cater for different corporate needs, target to technologically upskill corporate staff and improve operation efficiency in a short term. In addition to newest information technology sharing, instructors will also study real life case with students.
Case Study
The power of video in e-Commerce
How to impress potential customers? How to increase the customer loyalty? Video should be the way.
Before taking this course, a local pet supplies shop reaches their customers by social media and online shop. However, they found that merely text and image are not enough to catch the customers’ eyes.
They learned how to plan, shoot and add visual effect on their promotional videos. They managed to produce several short videos per week to promote their new products online! It greatly help customers to understand their products and eventually increased around 20% of sales.
Detail
| Course Name | Practical Video Production and Live Streaming for E-Commerce |
| Course Code | VPL |
| Course Duration | 18 hours |
| Learning Mode | Face to Face |
| Class Size | 10 |
| Medium of Instruction | Cantonese with English Terms |
| Funding | This course has been approved by RTTP scheme for up to 2/3 subsidy |
| Certificates | You can receive the following certificates by completing this course Tech on Fire Certificate Digital Transformation Certificate issued by a local university * |
| Completion Criteria | 70% attendance rate of our course You can have the Digital Transformation Certificate by attending the Digital Transformation Workshop held by a local university quarterly. * |
FAQs
Yes, our teaching content can be easily mastered and understood, coupled with many real cases and demonstration to ensure that student can apply to their own digital marketing activities.
According to research, video marketing is a great way to promote your business. It can grow revenue and influence buyer’s decision. 90% of customers say that product video helps them make buying decisions.
Our tutors are well-equipped with academic qualifications and industry work experience. In addition to his rich teaching experience, he also works in large online platforms or advertising companies. They are willing to share precious experiences with students and guide them to use video for marketing!
Yes, this course has been included in the RTTP program, and students who enroll in the name of a company can receive funding up to 2/3 of the tuition fee.
This course is taught face-to-face, with internships, in-class works, instructors’ corrections and suggestions, and group discussions. If students need it, they can also choose to teach online.
Basic knowledge of computer operations is sufficient.