Do-it-yourself Digital Transformation
A retail group that sells frozen food used to only sell their goods via physical stores. Sales were alright but they could not breakthrough to increase their sales revenue using the same business strategies especially when rent in Hong Kong and cost for importing meat are always going up. Realising the limitations of maintaining presence only offline and observing how competitors have drive sales online, the retail group made a timely decision for change, they needed to make use of the power of the internet. Initially, they explored the option of engaging an agency for the transition; yet having considered that ecommerce will be the future direction for the long run, they have opted for training in-house talents to take up the task.
After taking this course, they have learnt about the OMO strategy and how it can help them amalgamate their existing business offline with the online community. They have set up an ecommerce platform and developed a CRM system that facilitated customer experience across offline and online arenas. Business for both online and offline sales went up by 30%, thanks to the group’s steadfast decision to implement digital transformation.