A real case study : Renovation company: How to reduce Cost Per
Lead by 70% in 1 month
This renovation company has been established for three years. It provides interior design, materials, engineering and one-stop service. Its target customers come from public housing and private real estate projects. The company has its own company website. It had been placing advertisement on different social media platform. However, the promotion couldn’t drive any sales so far.
After the company sent two staff to undertake this corporate training, the situation changed. The staff successfully lowered the promotional cost and boosted company sales by means of CPC advertising (Ads Strategy) and customer behavior tracking (Targeting and Remarketing) taught by the instructors. They now collect potential client’s information effectively and can improve social media content based on data analysis. In just one month, the cost per lead (Cost Per Lead) is decreased by 70%, and the overall sales performance increases by at least 15% .