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Tech On Fire

Social Media Marketing Bootcamp

Building a Social Media Marketing Team

By 2025, social media users will increase to 4.4 billion globally with around 97% of entrepreneurs will be using social media!

Why social Media?

Social Media is everwhere.

With the rapid rise of digital information technology, the use of social media soars to a new high level. It becomes a norm for corporates to develop on social media. The application and management of social media become the key factor in business success. Social media helps to promote company’s products and services as well as to provide customer services, resulting in closer customer relationships. Its great business development potential also helps corporates to reach new target customers and creates new business opportunities.

Pain Points We Solved

Many companies are keen to invest in social media marketing, however, they face different problems and challenges which keep them away from desirable results.

Social media strategies change rapidly. One must keep creating content to meet customer preferences in addition to data analysis. Many corporates just fail to position their brands and unable to collect, analyze and review their customer data, resulting in wrong judgement on customer preferences and over reliance on marketing agencies. This leads to failure in exploiting the advertising power of social media.

Programme Highlights

Our instructors of Social Media Marketing Bootcamp are digital marketing experts who come from sizeable online media companies.

The program curriculum encompasses all trainings one needs for digital marketing, including how to formulate social media promotional strategies for brand, create attractive digital marketing content on Facebook and Instagram, analyze and interpret data (Social Media Metrics), do social listening and sentiment analysis, lower the cost per click (CPC) in an advertising strategy, conduct targeting and remarketing and produce interactive augmented reality. Students also learn to cooperate with marketing agency and build their own internal digital team.

Tech on Fire Testimonial

Technology Applied

Students can instantly apply the latest social media marketing knowledge to real life work

Technical skills unlock :

Social Media Metrics

Big Data Analysis

Customer Behavior Tracking

Targeting and Remarketing Technique

Influencer Marketing Tool

Tracking and Reporting Tool

Social Listening

Social Sentiment Analysis

Social Media Automation, Chat Bot

Curriculum

Module 1: Introduction to Social Media Marketing

Learning hours: 1 lesson, 3 hours in total

Instructor analyzes the features of customer groups from different social media such as Facebook, YouTube, Instagram and share real life cases
Module content:

– The role of social media in digital marketing
– Social Media Comparison
– Social Media Metrics
– Concept of Big Data Analysis
– Digital Marketing Landscape
– Case Study

After the training, students are able to choose the right platform for online marketing.

Module 2: Create digital marketing content

Learning hours: 2 lessons, 6 hours in total
 
This module discusses about social listening system (Social Listening) and sentiment analysis (Social Sentiment). Students will learn the characteristics of different social media users based on the data collected and create corresponding digital marketing content which fit both brand image and audience taste by means of the widely used graphic design software. Also, students learn the application of Augmented Reality(AR)in consideration of UXUI .
In this module, students will form group to do practice and create content at professional standard under the guidance of the instructor.
 
Module content:
– UX/UI Design tool: Figma, Adobe XD
– Social Listening
– Social Sentiment Analysis
– Augmented Reality, AR
– Brainstorming
– Case study
 
After the training, students are able to create image and content catering for various marketing goals based on data analysis.

Module 3: Digital Social Media Marketing

Learning hours: 2 lessons, 6 hours in total
 
In this module, students learn how to accurately feed the appealing content to target customers at lower cost(CPC/CPM) in order to stimulate interaction and sales.
Important concepts showing digitalization is the most objective and scientific social media marketing strategy are covered. They are CPC, CPM, Conversion Rate, Post Reach, Virality Rate, Click-Through Rate, etc. Instructor also demonstrates how to improve the customer conversion rate by enhancing the interface.
 
Module content:
– Understanding Social Media Metrics
– How to reduce the CPC (Cost per click) effectively
– Remarketing Techniques
– Tracking and Reporting Tool
– Customer Behavior Tracking
– Lead Form
– Use of Landing Page
– Social Media Automation, Chat Bot
– Case study
– In class practice
 
After the training, students are able to execute, manage and improve social media promotion campaigns by themselves.

Module 4: Establish a social media marketing team

Learning hours: 1 lesson, 3 hours in total
 
In this module, students learn to build an internal digital marketing team, helping the company to develop a consistent corporate image in order to attract target customers.
Digital marketing involves roles such as copywriters, designers, website engineers, photographers etc. As more and more companies value digital marketing, instructors will explain the job of each role and how they work together with the use of tool kits to achieve effective cooperation. Also, students will learn how to run a good social media with agency.
 
Module content:
– Software and technology for remote team management
– Document Management System
– How to build and manage a digital marketing team
– How to manage outsourcing service providers
– Case study
– Discussion
 
After the training, students are able to build an internal digital marketing team and run their own online marketing campaign.

Learning Outcome

社交媒體營銷課程

Social listening tool

Student successfully applied the Social Listening tool to understand the potential needs of target customers and improved the conversion rate of social media content.

社交媒體營銷課程

Social media ChatBot

Student successfully created a social media ChatBot that can automatically answered customers’ queries and increased sales!

“I didn’t have any online marketing background but studying online myself. My previous online promotion for company had disappointing results. After taking this course, I got a thorough understanding about social media tactics. I could now adopt different marketing tools to place fitness advertisement and trace potential clients. My sales revenue has increased by 20%!  ”

Kelvin Lee
Marketing Department – Fitness company

Our Instructors

Instructors have been working in the IT industry for years with a wealth of teaching experience. They compile the program curriculum and customize the scope and content of the program to cater for different corporate needs, target to technologically upskill corporate staff and improve operation efficiency in a short term. In addition to newest information technology sharing, instructors will also study real life case with students.

Social Media Marketing Bootcamp

Creamy Lam

Instructor
Ex-JobsDB

A real case study : Renovation company: How to reduce Cost Per
Lead by 70% in 1 month

This renovation company has been established for three years. It provides interior design, materials, engineering and one-stop service. Its target customers come from public housing and private real estate projects. The company has its own company website. It had been placing advertisement on different social media platform. However, the promotion couldn’t drive any sales so far.

After the company sent two staff to undertake this corporate training, the situation changed. The staff successfully lowered the promotional cost and boosted company sales by means of CPC advertising (Ads Strategy) and customer behavior tracking (Targeting and Remarketing) taught by the instructors. They now collect potential client’s information effectively and can improve social media content based on data analysis. In just one month, the cost per lead (Cost Per Lead) is decreased by 70%, and the overall sales performance increases by at least 15% .

Information at a glance

Course NameSocial Media Marketing Bootcamp
Course CodeSMBC
Course Duration18 hours
Learning ModeFace to Face / Online
Class Size10
Medium of InstructionCantonese with English Terms
FundingThis course has been approved by RTTP scheme for up to 2/3 subsidy

Frequently Asked Questions

My company has never operated social media, can I sign up?

Yes, this course will teach you how to position your company’s social media and how to find potential customers online.

Why does my company operate social media?

By 2025, the number of global social media users will reach 4.4 billion, and 97% of businesses are using social media! 54% of web browsers also search for goods on social media. If you want to reach such a large customer base, you must learn to promote on social media!

What is the qualifications of the instructor?

Our tutors are well-equipped with academic qualifications and industry work experience. In addition to his rich teaching experience, he also works in large online platforms or advertising companies. They are willing to share precious experiences with students and guide them to use social media for marketing!

Will tuition be subsidized?

Yes, this course has been included in the RTTP program, and students who enroll in the name of a company can receive funding up to 2/3 of the tuition fee.
Please check with us for details.

In what format is the course taught

This course is taught face-to-face, with internships, in-class works, instructors’ corrections and suggestions, and group discussions. If students need it, they can also choose to teach online.

Do I need to have good computer and Internet skills to take this course?

Basic knowledge of computer operations is sufficient.