The power of video in e-Commerce
How to impress potential customers? How to increase the customer loyalty? Video should be the way.
Before taking this course, a local pet supplies shop reaches their customers by social media and online shop. However, they found that merely text and image are not enough to catch the customers’ eyes.
They learned how to plan, shoot and add visual effect on their promotional videos. They managed to produce several short videos per week to promote their new products online! It greatly help customers to understand their products and eventually increased around 20% of sales.