
Common dilemmas faced by business executives..
Your team is afraid of innovation
Your team lacks crisis awareness and solutions
It’s easy for teams to lose sight of their original intentions because of differences of opinion
Frequent disagreements between departments, and it is difficult to reach a consensus
In emergencies, leaders fail to address everyone’s frustration and confusion
When faced with a new concept…
Design thinking is not adopted, it is easy to disrupt, and the goal cannot be achieved in the end
Decisions ─ Wrong Timing

Using design thinking, with different perspectives but the same intent, can quickly find solutions
Decision ─ Hope Principle

Let the whole team enhance the core competitiveness
“Many people seem to have a wrong understanding of design, thinking that design is equal to making products and works look good. In fact, it is not just a matter of look and feel, but how it works. ”
Steve Jobs
Apple founder
What is Design thinking?
You may often encounter this situation: when you see that other people’s products and services are popular in the market, you can’t wait to “bring in” the company, and even invest a lot of money, time, and manpower, and finally the entire project fails miserably?
Or, suddenly came up with a new idea, invested a lot of resources, opened a store and mass-produced, and finally realized that there was no market at all, wasting time and money?
Where did you go wrong?
This is because you did not take into account the real needs of the customer, the technological capabilities of your own company, and the commercial viability in detail.

Design Thinking is…

Thinking Frameworks
To assist entrepreneurs to consistently and effectively generate products, services, and even business models that meet market needs

Problem-solving Ability
To solve the problems faced by customers, create solutions, meet the needs of the market, and finally make profits.
“The human-centered design spirit and method consider human needs and behaviors, as well as technology or commercial feasibility.”
Tim Brown
President of IDEO design company

Design Thinking just for Product Design?
This is the wrong understanding of Design Thinking.
Learning design thinking is not only what designers and marketers have to do, but also the problem-solving thinking that the entire company team needs to learn. Colleagues from different departments participate in product development and come up with innovative ideas, so that new products can meet market needs for a long time.
Curriculum
Learning hours: 1 lesson, 7 hours in total
To remain competitive in the business market, companies must develop a digital transformation strategy. This module will introduce digital transformation and design thinking to enterprises, so that enterprises can innovate traditional industries and improve the overall efficiency of the company.
Module content:
Digital transformation theory and practice
• What is digital transformation?
• Theory and framework of digital transformation
• The current trend and environment
• Digital technology for SMEs
• How can digital transformation improve corporate competitiveness?
• Digital transformation methods and tools for SMEs
Design Thinking
• 5 stages of design thinking: empathize, define, ideate, prototype and test
• Human• centred, continuous improvement: moving towards digital transformation
Business Model Canvas
• 4 core areas, 9 components: business model design and expression
• Tools for testing new digital marketing strategies effectively
• Market research, data analysis
Ways to Success: Case Sharing
• Operational excellence: Transforming the company together
• Win• win situation: streamline processes, reduce costs, and create business opportunities
Learning Outcome

Understanding Design Thinking
Understand how design thinking can help companies implement digital transformation

Evaluating your business models
Select and use low-cost digital tools to evaluate business models
Design Thinking in Action

Level up design thinking of your team
It Is an important key to the sustainable development of an enterprise!

Experienced Design Thinking Instructor
Leading students to use design thinking to understand customer pain points, and then come up with solutions

RTTP Government Funding Subsidy
This course is approved by RTTP Reindustrialization 4.0 Program with 2/3 fee subsidy
Our Instructors
Mary Suen is the Founder and Executive Chairman of the CHO Association. Mary has extensive experience in talent management; Mary was the Senior management SaSa, I.T and at Stan Group (Holdings) Limited.
Mary is passionate in applying design thinking methods to inspire personal and corporate innovations. She has completed various design-thinking related certification programmes, including Luma Institute Certified Practitioner of Human-Centered Design, MIT’s Approach to Design Thinking and IDEO Foundation in Creative Leadership, etc.
Also, she has hosted “Let happiness goes into companies” design thinking workshop, helping companies to reach out innovative happiness solutions. In line with the people-oriented design spirit, caring about people’s needs to achieve the realization of technology and business solutions.

Mary Suen
Instructor
Real Case Study
Good Design is Good Business

How does Netflix use design thinking to connect customer needs, technology and business models to build a kingdom of rental movies?
Information at a glance
Course Name | Workshop on Digital Transformation for SMEs |
Course Code | SME |
Course Duration | 7 hours |
Learning Mode | Face to Face / Online |
Class Size | 10 |
Tuition Fee | Original Tuition Fee $6,000 After RTTP subsidy $2,000 |
Medium of Instruction | Cantonese with English Terms |
Funding | This course has been approved by RTTP scheme for up to 2/3 subsidy |
Certificates | You can receive the following certificates by completing this course Tech on Fire Certificate Digital Transformation Certificate issued by a local university * |
Completion Criteria | 70% attendance rate of our course You can have the Digital Transformation Certificate by attending the Digital Transformation Workshop held by a local university quarterly. * |
Enrollment Form
We will contact you in 1 business day for enrollment and funding application