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Tech On Fire

Digital Transformation of Beauty and Salon industry 

Elevate the operation efficiency of beauty brands

86% of the surveyed companies agree that the application of digital technology is a business development trend

Why need this course?

Does the beauty industry need digital transformation?

Under the severe impact of the epidemic, the beauty and hairdressing industry in Hong Kong is facing a difficult time. Customers are no longer limited to making appointments with beauty salons and purchasing products through traditional channels. In recent years, major beauty centers have begun to digitally transform their businesses, such as using social media platforms to promote their beauty brands, interacting with customers to enhance brand loyalty, and beginning to develop live broadcast business. Therefore, it is increasingly important for the beauty and hairdressing industry to seize the opportunity and take action in digital transformation.

Pain Points We Solved

The Challenges of Digital Transformation for the Beauty Industry

The beauty industry is currently facing many challenges related to digital transformation, including a lack of technology-savvy managers, out-of-date store management models, cluttered inventory records, client info on paper, etc. These outdated management methods can no longer meet the expectations of customers and operational needs in the current digital era.

This course provides enterprises with online marketing strategies, common skills and management system operation guidance for the practical needs of the beauty industry to accelerate the pace of digital transformation. Learners need to learn how to use digital management system to effectively improve the operating efficiency of the company.

Programme Highlights

This course for the beauty and hairdressing industry will be taught by instructors with many years of online marketing experience to teach online marketing strategies, the basics and success factors of online video production. In addition, the learners will learn to use a digital management system specially designed for the beauty industry, including internal system applications and customer-oriented system applications, so as to effectively reduce the workload of daily operations and successfully achieve digital transformation.

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Curriculum

Module 1: Digital Transformation and Social Media Marketing

Learning hours: 1 lesson, 3 hours in total

This unit mainly covers the theory and practice of digital transformation applicable to the beauty and hairdressing industry. The instructor will also introduce the characteristics and applications of social media marketing. The learners will understand the importance and market prospects of digital transformation in the beauty industry today, and will also learn how to use social media to increase their revenue.

Module content
:
Digital Transformation Theory and Practice
• What is digital transformation?
• Theory and framework of digital transformation
• Today’s trends
• How can digital transformation improve the competitiveness of enterprises?
• Digital transformation of the beauty industry

Social Media Marketing
• Introduction to social media platforms commonly used in Hong Kong
• How to place ads on the platform?
• Paid Ads vs Free Ads
• Find your target audience
• Monitoring ad performance: tracking, conversion rates, ROI and analytics

Module 2: Digital Short Film Production

Learning hours: 1 lesson, 3 hours in total

This unit enables learners to learn basic digital short film production methods through practice, such as basic equipment and equipment settings, post-production software and sound effects processing, etc. In addition, the learners will learn to promote beauty products and services with digital marketing.

Module content:
Digital video production
• Selecting equipment and software
• Post-production video software
• Live recording and sound effects processing
• Storyboard
• Adding subtitles to videos and exporting

Practice
• Create a 2-minute introductory video for the product or service

Module 3: Digital Management System for the Beauty Industry

Learning hours: 2 lesson, 6 hours in total

This unit will introduce and explain the usefulness of digital management systems for the beauty industry. Learners will also try to use the system for practice. After completing this course, students will have experienced the benefits of digital management, and can drive the digital transformation of enterprises.

Module content:
Digital management system
• Phone and computer interface differences
• Appointment function
• Payment method
• Customer data management
• Payment of salary
• Inventory update
• List of package services and products
• Data analysis, report generation
• System encryption and protection measures

Enterprise oriented practical application
• Employee accounts with different access rights
• Appointment checking
• Notifications
• Define fees and payment methods
• Payment of remuneration and performance-linked allowances
• Update product inventory
• View data report

Customer oriented practical application
• Making an appointment
• Making a payment
• Providing feedback

Points to note
• Choosing a suitable digital management system
• Online and offline data integration

Learning Outcome

Digital management system for the beauty industry

• Learners can improve operational efficiency by using a digital management system.

Online Marketing Planning and Video Production Methods

• Learners can develop online beauty marketing plans and create digital video clips to promote brands and products.

“I noticed that more practitioners of our trade are undergoing digital transformation to cope with the changing prospects of the beauty industry. Although I know that I can reach customers and promote the company’s products through social media platforms, I did not know much about other useful technology. In order to get up to speed, I decided to enroll in this course to understand the how social media platform marketing can improve business.

This course not only taught me how to target customers, it also taught me the skills and configuration of making short videos, and introduced me to a digital management system which was specially designed for the beauty industry. It is now very convenient to manage the daily operation of my salon. We stay in touch and send discount offers to customers through social media, which has positively affected customers’ loyalty to the brand. “

Vivian Lam
Nail Salon Owner

Our Instructors

Our instructors have worked in the IT industry for many years, with rich practical and teaching experiences. The curriculum content and scope are tailor-made for each company, effectively improving the IT capabilities of learners and benefitting the company operations. In addition to teaching the latest IT knowledge through sharing of real cases, companies can learn from the successful stories of other companies. Our lesson materials are all compiled by professional instructors.

Creamy Lam

Instructor
Ex-JobsDB

Case Study

Success case of digital transformation in the beauty industry

In the past, beauty salons used word of mouth among customers to attract new customers. This beauty salon, which has been in business for more than a decade, is no exception. However, its owner realized that the company’s performance has been stagnant in recent years. Apart from the lack of new customers, customer loyalty has been decreasing. After consulting experts, the owner learned that large beauty groups have recently popularized online live broadcast promotions through social media platforms, and developed phone applications to provide AI services, such as tailored treatment plans for customers. The owner felt that his business is falling behind others. Later, the owner decided to enroll in this digital transformation course for the beauty and hairdressing industry, hoping to grasp the knowledge and skills required for digital transformation.

After completing this course, the owner decided to try to develop an online platform and regularly publish video clips for promotion. He also put products and treatment services on the platform to make it easier for targetted customers to access the products and facilitate customers to place orders and make reservations. The company’s performance has gradually turned around with a 20% increase, thanks to the new customers drawn in by the promotion via online means.

Information at a glance

Course NameDigital Transformation for the Beauty Industry
Course CodeDTBS
Course Duration12 hours
Learning ModeFace to Face / Online
Class Size10
Medium of InstructionCantonese with English Terms
FundingThis course has been approved by RTTP scheme for up to 2/3 subsidy
CertificatesYou can receive the following certificates by completing this course
Tech on Fire Certificate
Digital Transformation Certificate issued by a local university *
Completion Criteria 70% attendance rate of our course
You can have the Digital Transformation Certificate by attending the Digital Transformation Workshop held by a local university quarterly. *

Frequently Asked Questions

Who is this course for?

The course targets practitioners in the beauty and hairdressing industry, including employers industry, and those who plan to open an online beauty store.

In what format are the courses taught?

This course is conducted face-to-face with in-class practices

Do learners need to bring their own equipment for the class?

Learners are suggested to bring their own smartphone. We will lend out laptops with post-production software for learners’ use in class.