Know your audience before SEO
A newly opened online crystal shop targeted at millennial consumers noted from online articles that this age group preferred visual search such as images that can be clicked for purchasing the items shown and augmented reality for trying on the product. They were quite surprised by this finding and were confused as to how they may approach this demand. Having explained their needs, the SEO course was tailored for this business with an emphasis on millennial consumers. The crystal shop owner and employees got informative and practical information on improving SEO with their target audience in mind. Naturally (and organically), monthly sales went up by 40% after the use of SEO.