When a local jeweler first decided to move their business online, they thought writing posts and putting photos of rings and bracelets on sale on their website would be sufficient. However, business was flat and they were about to give up. Fortunately, a friend with experience in online marketing educated them on the importance of ad placement and advised that they get some professional training on the topic. The jeweler booked this course and learned about ad placement and adTech and became familiar with various monitoring tools and popular social media platforms for ad placement. Their recent ad campaign featured a quick but moving story that grasped attention within a few seconds with a solid call-to-action. The jeweler is optimistic about using online marketing after seeing the website traffic generated by the ad campaign.